The ad world is shifting fast. Budgets are rising, returns are falling, and third-party cookies are vanishing. In this new privacy-first era, flying blind is no longer an option. Our latest ebook cuts through the noise with a practical roadmap, showing…
Client-Side vs First-Party Data: Real-World Differences That Impact Your Marketing ROI
Google released Chrome 140 beta on 6th August 2025, introducing new HTTP prefixes that can distinguish between cookies set by browsers and those set by server responses. This comes at a time when every browser is steadily blocking third-party cookies. While…
Return on Sales (RoS): How First-party and Server-side Can Improve RoS?
RoS is the profitability metric that too many marketers overlook. Here’s the formula: RoS = Net Profit / Total Sales
In simple terms, it shows how much of your revenue actually turns into profit. See how better data can improve RoS.
How to Setup Server-Side Tracking – A Step-by-Step Guide
The digital marketing world is steadily shifting focus to acquired first-party data through server-side tracking techniques. The increasing limitations of client-side tracking, like data loss from ad blockers and browser Intelligent Tracking Prevention (ITP), create performance bottlenecks and accuracy issues for…