Google released Chrome 140 beta on 6th August 2025, introducing new HTTP prefixes that can distinguish between cookies set by browsers and those set by server responses. This comes at a time when every browser is steadily blocking third-party cookies. While…
Return on Sales (RoS): How First-party and Server-side Can Improve RoS?
RoS is the profitability metric that too many marketers overlook. Here’s the formula: RoS = Net Profit / Total Sales
In simple terms, it shows how much of your revenue actually turns into profit. See how better data can improve RoS.
How to Setup Server-Side Tracking – A Step-by-Step Guide
The digital marketing world is steadily shifting focus to acquired first-party data through server-side tracking techniques. The increasing limitations of client-side tracking, like data loss from ad blockers and browser Intelligent Tracking Prevention (ITP), create performance bottlenecks and accuracy issues for…