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clientside vs first party data

Client-Side vs First-Party Data: Real-World Differences That Impact Your Marketing ROI

Google released Chrome 140 beta on 6th August 2025, introducing new HTTP prefixes that can distinguish between cookies set by browsers and those set by server responses. This comes at a time when every browser is steadily blocking third-party cookies. While…

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server-side tracking setup

How to Setup Server-Side Tracking – A Step-by-Step Guide

The digital marketing world is steadily shifting focus to acquired first-party data through server-side tracking techniques.  The increasing limitations of client-side tracking, like data loss from ad blockers and browser Intelligent Tracking Prevention (ITP), create performance bottlenecks and accuracy issues for…

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